Google Analytics main course to certify you’re proficient in intelligent data collection, reporting and analysis.
Learn more on their site >
Handy worksheet including dozens of attributes to help you start identifying the right leads for your company.
Read on their site >
A 250-page guide for implementing ABM at your Sales & Marketing organisation.
The Marketo Certified Expert designation is a technical credential that validates your expertise in the broad use of Marketo.
Helping marketing and sales professionals choosing the best path into learning the tool’s capabilities at their own pace.
A simple but useful dictionary of the terminology most commonly used by optimisation professionals.
A great introductory piece on how to set up your own technical framework for a minimum cost.
by Nick Srnicek
Learn about the rise of platform-based businesses, the sharing economy and the ongoing transformation of contemporary capitalism.
Buy on Amazon or read a short essay by the author.
by SmartBug Media
Referral? Direct? Organic? This short article by SmartBug will help you understand how web traffic is classified.
Step-by-step guide on how to do A/B testing before, during, and after data collection.
Get the lowdown on how look-alike modeling works on this comprehensive article.
Learn about this new approach to customer engagement and why it’s been set to be “as big as the internet 20 years ago” by Forbes.
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by Spear Marketing
This short interview with Bombora is a great introductory read to the practice and its main use cases.
by Campaign Monitor
Archive collection of the most inspiring and effective email campaigns sent by Campaign Monitor’s customers.
Series of quick mini-courses to help marketing professionals get the most out of advertising on Twitter.
Handy article dissecting the 4 stages of closed-loop, multi-channel marketing reporting.
Free educational resources on a wide range of inbound marketing topics, from sales enablement to email marketing.
Everything you need to know about data onboarding, from the main concepts to key platforms and actionable use cases.
A hyper-visual master-class introduction to machine learning and it’s application techniques.
by Product Hunt
Advice on how to grow your network, develop skills and find a career you’ll love in tech. 100 pages and 100% free.
This certification distinguishes you as an expert in the field of solving data challenges through business insights.
Covering the four types of essential data for building your Account Based Marketing foundation.
by Blair Enns
No matter what business you are in, if you have to sell your services this book offers the guidance to be disciplined about it.
A guide covering the most relevant topics in B2B Marketing right now.
by Neil Patel
Web analytics guru Neil Patel explains the key concepts behind UTM tracking.
Friendly learn-to-code mobile app for beginners by Google’s internal incubator Area 120.
Useful tool to ensure you’ve followed all the right steps before approving your email program.
by Page Flows
Library of curated web and landing pages. The archive is filterable by page type or product and it’s updated regularly.
by Franz Aman and Anish Jariwala
A “marketing ops bible” for anyone interested in seeing how full marketing and sales alignment actually looks like.
Content syndication? Native advertising? Sponsored content? Understand what is what in the world of media tactics.
Great practical advice from HubSpot mapping out every single GDPR demand.
by David Hartshorne
Great guide covers every single step needed to define, compare and implement the best target keywords for your business.
Insightful post from the UK Government’s data blog based on the work for the UK Parliament website.
A collection of free tutorials on digital marketing fundamentals by Google.
A one-stop source for all the terms, acronyms and technologies that you need to remember as a data-driven marketer.
Moz’s guide is the perfect starting point for anyone trying to grasp what SEO is all about.
Learn about the increasing importance of the Marketing Operations role in today’s data-driven organisation.
A collection of thousands of marketing emails from popular brands including HTML source files.