by Martech Today
Learn about the latest trends and compare 14 top marketing automation platform vendors.
Read on their site >
by Daniel Kahneman
An enlightening New York Times bestseller outlining the ways we can utilise our thinking capacity to its maximum potential.
Get a copy >
This certification distinguishes you as an expert in the field of solving data challenges through business insights.
Learn more on their site >
Covering the four types of essential data for building your Account Based Marketing foundation.
Get the lowdown on how look-alike modeling works on this comprehensive article.
A collection of open source templates for welcome emails, password resets, invoices, notifications, and more.
Get them on their site >
Content syndication? Native advertising? Sponsored content? Understand what is what in the world of media tactics.
Learn about this new approach to customer engagement and why it’s been set to be “as big as the internet 20 years ago” by Forbes.
Get a free copy >
Handy worksheet including dozens of attributes to help you start identifying the right leads for your company.
by Nick Srnicek
Learn about the rise of platform-based businesses, the sharing economy and the ongoing transformation of contemporary capitalism.
Buy on Amazon or read a short essay by the author.
by David Ogilvy
The marketing bible of the 60s, written by “the father of advertising” to inspire a timeless philosophy of honesty and hard work in this industry.
Useful tool to ensure you’ve followed all the right steps before approving your email program.
by Spear Marketing
This short interview with Bombora is a great introductory read to the practice and its main use cases.
by David Hartshorne
Great guide covers every single step needed to define, compare and implement the best target keywords for your business.
Google Analytics main course to certify you’re proficient in intelligent data collection, reporting and analysis.
Moz’s guide is the perfect starting point for anyone trying to grasp what SEO is all about.
by MarTech Today
How much do marketing technology and operations professionals make?
A collection of free tutorials on digital marketing fundamentals by Google.
by Campaign Monitor
Archive collection of the most inspiring and effective email campaigns sent by Campaign Monitor’s customers.
Insightful post from the UK Government’s data blog based on the work for the UK Parliament website.
Handy article dissecting the 4 stages of closed-loop, multi-channel marketing reporting.
by Neil Patel
Web analytics guru Neil Patel explains the key concepts behind UTM tracking.
by SmartBug Media
Referral? Direct? Organic? This short article by SmartBug will help you understand how web traffic is classified.
Helping marketing and sales professionals choosing the best path into learning the tool’s capabilities at their own pace.
by Better Everyday
Why Is Content Marketing So Hard Now?
Read more >
Learn about the increasing importance of the Marketing Operations role in today’s data-driven organisation.
A one-stop source for all the terms, acronyms and technologies that you need to remember as a data-driven marketer.
Great practical advice from HubSpot mapping out every single GDPR demand.
Series of quick mini-courses to help marketing professionals get the most out of advertising on Twitter.
The most promising companies providing hardware and data infrastructure for AI applications.
Friendly learn-to-code mobile app for beginners by Google’s internal incubator Area 120.
by Product Hunt
Advice on how to grow your network, develop skills and find a career you’ll love in tech. 100 pages and 100% free.
The Marketo Certified Expert designation is a technical credential that validates your expertise in the broad use of Marketo.
by Blair Enns
No matter what business you are in, if you have to sell your services this book offers the guidance to be disciplined about it.
Use SLAs to align your Sales and Marketing teams based on concrete, numerical goals.
A hyper-visual master-class introduction to machine learning and it’s application techniques.
A great introductory piece on how to set up your own technical framework for a minimum cost.
Everything you need to know about data onboarding, from the main concepts to key platforms and actionable use cases.
A collection of thousands of marketing emails from popular brands including HTML source files.
Free educational resources on a wide range of inbound marketing topics, from sales enablement to email marketing.
by Page Flows
Library of curated web and landing pages. The archive is filterable by page type or product and it’s updated regularly.
Step-by-step guide on how to do A/B testing before, during, and after data collection.
A guide covering the most relevant topics in B2B Marketing right now.
A simple but useful dictionary of the terminology most commonly used by optimisation professionals.
Online hub to help you learn the fundamentals of entrepreneurship and accelerate your success.
A 250-page guide for implementing ABM at your Sales & Marketing organisation.
by Franz Aman and Anish Jariwala
A “marketing ops bible” for anyone interested in seeing how full marketing and sales alignment actually looks like.
See how the 100 fastest growing SaaS companies structure their lead forms.