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Guide: 2019 B2B Marketing Automation Platforms
by Martech Today
Learn about the latest trends and compare 14 top marketing automation platform vendors.
Thinking, Fast and Slow
by Daniel Kahneman
An enlightening New York Times bestseller outlining the ways we can utilise our thinking capacity to its maximum potential.
Become a Tableau Expert
by Tableau
This certification distinguishes you as an expert in the field of solving data challenges through business insights.
How to choose your target list for Account Based Marketing
by Engagio
Covering the four types of essential data for building your Account Based Marketing foundation.
What is look-alike modeling?
by Lotame
Get the lowdown on how look-alike modeling works on this comprehensive article.
Transactional Email Templates
by Postmark
A collection of open source templates for welcome emails, password resets, invoices, notifications, and more.
Know your media tactics
by HubSpot
Content syndication? Native advertising? Sponsored content? Understand what is what in the world of media tactics.
Conversational Marketing (the book)
By Drift
Learn about this new approach to customer engagement and why it’s been set to be “as big as the internet 20 years ago” by Forbes.
How to define your company’s lead scoring model
by Marketo
Handy worksheet including dozens of attributes to help you start identifying the right leads for your company.
Platform Capitalism
by Nick Srnicek
Learn about the rise of platform-based businesses, the sharing economy and the ongoing transformation of contemporary capitalism.
Buy on Amazon or read a short essay by the author.
Confessions of an Advertising Man
by David Ogilvy
The marketing bible of the 60s, written by “the father of advertising” to inspire a timeless philosophy of honesty and hard work in this industry.
How to sanity-check your email program before launching it
by MailSwift
Useful tool to ensure you’ve followed all the right steps before approving your email program.
Leveraging intent data in B2B
by Spear Marketing
This short interview with Bombora is a great introductory read to the practice and its main use cases.
How to do keyword research
by David Hartshorne
Great guide covers every single step needed to define, compare and implement the best target keywords for your business.
Become a GA Qualified Expert
by Google
Google Analytics main course to certify you’re proficient in intelligent data collection, reporting and analysis.
The Beginner’s Guide to SEO
by Moz
Moz’s guide is the perfect starting point for anyone trying to grasp what SEO is all about.
2018 Marketing Operations Salary Survey
by MarTech Today
How much do marketing technology and operations professionals make?
Become Certified in Digital Marketing
by Google
A collection of free tutorials on digital marketing fundamentals by Google.
Top 100 email marketing campaigns
by Campaign Monitor
Archive collection of the most inspiring and effective email campaigns sent by Campaign Monitor’s customers.
How to set up a performance framework
by Gov.uk
Insightful post from the UK Government’s data blog based on the work for the UK Parliament website.
How closed-loop reporting works
by Hubspot
Handy article dissecting the 4 stages of closed-loop, multi-channel marketing reporting.
How to use UTM parameters
by Neil Patel
Web analytics guru Neil Patel explains the key concepts behind UTM tracking.
Know your web traffic sources
by SmartBug Media
Referral? Direct? Organic? This short article by SmartBug will help you understand how web traffic is classified.
Become a Salesforce Certified Expert
by Salesforce
Helping marketing and sales professionals choosing the best path into learning the tool’s capabilities at their own pace.
The Old Content Marketing Playbook Doesn’t Work Anymore
What is Marketing Operations?
by Informatica
Learn about the increasing importance of the Marketing Operations role in today’s data-driven organisation.
The Data-Driven Marketing Glossary
by LiveRamp
A one-stop source for all the terms, acronyms and technologies that you need to remember as a data-driven marketer.
How to (actually) become GDPR-compliant
by HubSpot
Great practical advice from HubSpot mapping out every single GDPR demand.
Become a Twitter Certified Expert
by Twitter
Series of quick mini-courses to help marketing professionals get the most out of advertising on Twitter.
The AI Startups Redefining Industries
by CBInsights
The most promising companies providing hardware and data infrastructure for AI applications.
How to learn to code (for free)
by Area120
Friendly learn-to-code mobile app for beginners by Google’s internal incubator Area 120.
How to Build a Career in Tech
by Product Hunt
Advice on how to grow your network, develop skills and find a career you’ll love in tech. 100 pages and 100% free.
Become a Marketo Certified Expert
by Marketo
The Marketo Certified Expert designation is a technical credential that validates your expertise in the broad use of Marketo.
The Win Without Pitching Manifesto
by Blair Enns
No matter what business you are in, if you have to sell your services this book offers the guidance to be disciplined about it.
How to create Service-Level Agreements (SLAs)
by HubSpot
Use SLAs to align your Sales and Marketing teams based on concrete, numerical goals.
A visual introduction to machine learning
by R2D3
A hyper-visual master-class introduction to machine learning and it’s application techniques.
How to create your martech stack for less than $300/month
by Leadfeeder
A great introductory piece on how to set up your own technical framework for a minimum cost.
What is first-party data onboarding?
by Clearcode
Everything you need to know about data onboarding, from the main concepts to key platforms and actionable use cases.
Marketing email copy from 500+ brands
by Shopify
A collection of thousands of marketing emails from popular brands including HTML source files.
Become a HubSpot Certified Marketer
by HubSpot
Free educational resources on a wide range of inbound marketing topics, from sales enablement to email marketing.
Marketing page inspiration
by Page Flows
Library of curated web and landing pages. The archive is filterable by page type or product and it’s updated regularly.
How to do A/B testing the right way
by HubSpot
Step-by-step guide on how to do A/B testing before, during, and after data collection.
How the best B2B marketers use data to grow faster
by Clearbit
A guide covering the most relevant topics in B2B Marketing right now.
The Web Optimization Glossary
by Optimizely
A simple but useful dictionary of the terminology most commonly used by optimisation professionals.
Become a Techstars Entrepreneur
by Techstars
Online hub to help you learn the fundamentals of entrepreneurship and accelerate your success.
The Clear and Complete Guide to ABM
by Engagio
A 250-page guide for implementing ABM at your Sales & Marketing organisation.
The Marketing Data Lake
by Franz Aman and Anish Jariwala
A “marketing ops bible” for anyone interested in seeing how full marketing and sales alignment actually looks like.
Research: Effective Lead Forms Tactics
by Fieldboom
See how the 100 fastest growing SaaS companies structure their lead forms.
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